The Race Shop: Husaberg, KTM, Beta

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The Race Shop in Alpharetta, Georgia, within a stone's throw of Atlanta, is proud to announce the acquisition of their new domain www.TheRaceShop.com. Broadstreet Consulting has converted the domain from the previous www.AtlantaRaceShop.com to www.TheRaceShop, which holds true to the name of the business.
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James Embro opened The Race Shop in 2008 near Norcross, GA, to "specialize in Husaberg motorcycles -- from sales, service and parts, all the way to putting together adventure and training rides." Embro is passionate about Enduro and saw a need for an east coast source of quality, exotic, Dakar-worthy bikes. Embro partnered with Broadstreet Consulting in 2009 to build a website that would further promote the sport and share his passion with like-minded riders. Within two years, the business had to move to a larger location at 5665 Shirlee Industrial Way, Alpharetta, GA. and Broadstreet Consulting is currently in the process of expanding The Race Shop website to include online sales and products.
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In addition to providing Husaberg, KTM and Beta service, parts and bikes, The Race Shop has a racing team that participates in various Enduros, Hare Scrambles and Dual Sport Rallys, including SORCS, SE&TRA, GNCC, NASA and more.

They often go west for the Best in the Desert (BITD) fun, especially the Vegas-To-Reno run. The Race Shop has a support truck that goes with them. The support truck is tricked out with Blazin' Belltech aluminum storage products that utilize every inch of space in the truck. The truck carries a little bit of everything so if you're out on the trail and need some extra parts, look for The Race Shop truck and they'll be glad to help you out.

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I began working in the Content Development Dept. of Broadstreet Consulting a few years back when they began developing the site for The Race Shop. I guess it was my passion and "wanna-be" history with motorcycles that landed me this job. Working for Broadstreet has been the best work of my life, I love it. Creating new websites involves meeting people in a variety of businesses, all of whom are passionate about what they do, and it involves constantly learning about interesting people and events. I'm mostly a writer, but truly....

I'm a purveyor of information.

I find cool stuff and pass it on. I travel near and far to introduce you to new worlds. I am passionate about it and try to pass that on to others. However.... sometimes.... the travel wears me out.

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And now, my friend, I'm off to Charlotte's Epicentre for a 7:30 am Social Media breakfast. You know how much I love Charlotte. I love the hustle and bustle of a weekday morning, this will be great, but I have to wonder: Why the Epicentre in the morning? It's a nightlife party kind of place -- boots n bikinis -- which I'm sure they don't want me to participate in. I can't wait to report back to you what the Epicentre is like at dawn, as I tip-toe around the sleeping drunks.